Wednesday, November 19, 2008

RICH YUNG REPORT: Mirror-finished Bugatti Veyron at Volkswagen's Revamped Autostadt


Volkswagen's automotive theme park, the Autostadt, reopened on 31 October with a gleaming new centerpiece, a mirror-finished Bugatti Veyron.

The "Premium Clubhouse", which represents the Wolfsburg-based German automaker's multi-brand luxury and premium division, has been decked out by British architect Stephen Williams to include a curved walkway and lounge that "virtually floats into the space".

But it is the mirror-finished Bugatti Veyron in the middle of a mirror-clad room in the exhibition area that stops visitors in their tracks. The high-gloss Bugatti is an artwork entitled "Apr├Ęs vous" by artist Olaf Nicolai.

The artist’s inspiration comes from his attempt to challenge aesthetic perceptions by showing objects in a different light. In his highly reflective installation, the observer is reflected in an infinite number of times, as in a mirrored elevator, and thus becomes part of the exhibit.

Besides the lustrous bug, the Autostadt also features the artistic installations of Anselm Reyle and Peter Zimmerman, and houses the ZeitHaus (or museum), which displays the classics of automobile history.

via Jalopnik