RICH YUNG REPORT: The new limited gift pack Absolut Masquerade

There will be a new limited Absolut series available, soon. Last year's flashy Absolut Disco series sold almost 3 million bottles ! The Swedish vodka brand, that is distributed by Pernod-Ricard (a French company) from October on, wants to tie in with last year's success. The result: Absolut Masquerade.

The new limited gift pack Absolut Masquerade is made from 3238 shiny red sequins, and comes with a zipper in the back. When you unzip the wrapping the label states: "In an Absolut world every night is a masquerade."

The new limited series will be promoted in European club scenes and particularly in London where Absolut Vodka and Daisy de Villeneuve will be transforming the current Maverik Showroom (68-72 Redchurch Street) into the The House of Masquerade – the world's largest and most luxurious dressing up box.

The event, curated by illustrator Daisy de Villeneuve, will see the stylish venue overrun by Mint's glamorous vintage clothing and accessories, transforming The House of Masquerade into a flawless fashion wonderland, which will be open to the public between October 24th & 27th (my birthday!). There will also be live performances from the DJ and performance duo The Broken Hearts.

Every LUXUO readers based in the UK can request tickets on this Facebook Page (alternatively you guys can just turn up on the nights between 5pm & 11pm) and/or check out photographs of the House of Masquerade event on this flickr page.